Inbound Marketing - Ask The Experts - Hosted by Deeb Ghanma - Pepo - Dec 29 2016, 01.25.21 AM UTC

Inbound Marketing

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Online group for marketing professionals. A community those looking to reach their best customers online through techniques

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Deeb Ghanma 1 year ago
The universal principle that increased marketing-driven revenue by 20x
Growth of FiveStars has slowed down... :)
After they implemented this universal approach...
their marketing-driven revenue increased by 20x.
How did they do it?
1. Split their customers into different segments.
2. Analyzed which of them have a higher propensity to convert.
3. Focused only on the segments showing a 2.5x propensity to convert.
Deeb Ghanma 1 year ago
Inbound Leads Cost 62% Less than Outbound. - Source HubSpot